Is there anyone on the planet who can look at this picture and not have an instant "Awwww!!!" response? I frankly doubt it. Thinking, "That's CUTE!!" seems to be hard-wired into our psyches, bringing out feelings that probably have played important roles in the evolution of the species.
Research is only just now starting to delve into this theme of why we think certain things are cute, and also what effects cuteness has on the human brain.
A recent study by a Japanese team, for example, has shown that exposing subjects to cuteness increases their ability to function and focus on their work. Imagine the significance of this important research! It might mean, for example, that painting the whole airplane with "Hello Kitty" and other cute pictures could help the pilots concentrate on their flying and also aid the ground staff in their efforts as well!
Ground Staff Person #1: Omg!! Look at that airplane! That is SOOOO cute!!! I just LOVE Hello Kitty.... awwww... she's gone to Italy as a tourist! Awww!!
GSP#2 (focusing on the task at hand): You attached the toilet pump-out nozzle to the fuel tank...
GSP#1: Oops... here... let me get that... er... is it OK to have so much jet fuel all over the ground like this?
But focusing on work is not the only effect of seeing a cute thing. Additional research shows that cuteness stimulates the same pleasure centers in the brain that are excited by such compelling things as sex, good food, and cocaine.
In other words, we humans really like to look at "cute"!
Duh.
But might there be more important implications in our reactions to cute things?
It is a well-known fact that pet ownership has direct and measurable health benefits. Naturally the nurturing and mutually beneficial relationship we have with our pets – they barf on the floor and we clean it up, etc. – is an important factor in the health advantages for pet owners. It's not a stretch to say, however, that our pets' cuteness is one of the main reasons we are attracted to them and develop the meaningful connections we do. If cats were covered with scales, for example, we would hunt them down for the vermin that they clearly are! That they are furry, soft and adorable means that we jump to their beck and call and go "awww!" as they upchuck their crunchy food into our slippers.
I don't think it is unreasonable to suggest that the Awww Factor (AF) may well be the most powerful influence in the health benefits of pets.
Consider:
What country has the highest AF on the planet? No question; Japan wins hands down.
And which nation has one of the highest life expectancies? Yes... good guess! You ARE paying attention after all!
Japan.
But that is not all.
Which portion of the population of the country with the longest life expectancy is Number One in the world?
Japanese women.
Why?
From an early age, every Japanese girl and young woman is exposed to a barely sub-lethal dose of cuteness. While young boys are vulnerable to some of this as small children too, they soon "grow out" of it and move on to more adult things, like becoming an "otaku" nerd or a withdrawn recluse.
Little girls, however, get dosed early and long – everything from "Hello Kitty" children's in-flight meals, McDonalds characters on happy meals, school buses, cars filled with stuffed animals (who has not seen THIS?), even on the garbage truck, and cute box lunches in cute lunch boxes to take to school, to cute pencil cases and cute fashions. Never mind "Little Poopy". All of these provide a strong health boost throughout a woman's formative years which they carry on into later life in the form of better health and greater longevity.
All of us can learn a lesson from this AF influence. If you want to live a long and healthy life you need to expose yourself to as much cuteness as possible. As we have seen above, getting a pet is an important first step, but why not supplement that with some stuffed animals in your car or living room. Go ahead; don't be shy about it, put Hello Kitty stickers on your windows or maybe even get some Hello Kitty tableware. When you hire that maid to live up to Biblical values, why not go for a cute one? Make your meals adorable as well, by forming the meatloaf into a Winnie the Pooh or the birthday cake into a likeness of Snoopy.
These are simple, inexpensive, and non-invasive steps you can take right NOW to improve your health and vitality. As for me, having just looked at about 30 pages of cuteness, I think I have been exposed to much more than the recommended daily allowance (RDA) of cuteness and might need an insulin shot.
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